Even though I’ve never used any of the apps listed above, I don’t begrudge these people their expensive high-end Macs. MacBook Pro is designed for developers, photographers, filmmakers, 3D artists, scientists, music producers, and anyone who wants the world’s best notebook.ĭon’t get me wrong. Understand performance benchmarks for apps like Adobe Premiere Pro, Blackmagic Design DaVinci Resolve Studio, Final Cut Pro, Logic Pro, Maxon Cinema 4D with Redshift, NASA TetrUSS, and VectorworksĪpple even lists out the sort of pro users for whom it’s designing:. Can afford to connect two or even three $6000 Pro Display XDR screens at once.Would be happy if they could “lock in a refresh rate that is optimal for their footage”.Want to “grade color in HDR on 8K ProRes 4444 video on battery”.Care so little about macOS that they would previously have considered a PC for rendering their “extreme geometry and textures”.Need 64 GB of unified memory for their pro workloads, where it will be “game-changing”. Have pro video workflows that would benefit from dramatic performance improvements.Just pulling from the most recent MacBook Pro press release, it would seem that pro users: And yet, speaking as someone who has been working professionally as a writer, editor, and publisher in the Apple world for over 30 years, Apple doesn’t seem to be catering to pro users like me or most other Mac professionals I know-journalists, doctors, lawyers, accountants, consultants, and more. #1630: Apple Books changes in iOS 16, simplified USB branding, recovering a lost Google Workspace accountĪpple: Design Macs for Other Types of ProfessionalsĪpple makes a big deal about how it designs Macs for “pro” users.#1631: iOS 16.0.3 and watchOS 9.0.2, roller coasters trigger Crash Detection, Medications in iOS 16, watchOS 9 Low Power Mode.#1632: Apple Card Savings accounts, SOS in the iPhone status bar, Tab Wrangler, Focus in iOS 16.#1633: macOS 13 Ventura and other OS updates, 10th-gen iPad, M2 iPad Pro, 3rd-gen Apple TV 4K, Apple services price hikes.
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